Understanding what your customers want is key to increasing your sales. Give them what they want and you will get what you want. More sales.
1. Solutions to their problems
People don’t buy products or services. They buy solutions to their problems:
- Buying storage space solves the problem of a cluttered house.
- Buying a train ticket solves the problem of getting to Manchester.
- Buying advertising space solves the problem of no one knowing a company exists.
What problems does your product or service solve?
There is tremendous scepticism in the world. And with good cause. This because there are many businesses that don’t deliver what they promise so people are afraid that you won’t deliver what you promise. It’s up to you to earn their trust.
There are many ways that you can do just that:
- Offer free trials of your product or service. For instance you could provide free samples, free demos, free tips or free consultancy.
- Offer a 100% money back guarantee.
- Supply testimonials from your happy customers
3. Things to be easy
People hate things that are difficult or complicated. Market your business in a clear and uncomplicated manner and don’t complicate things with unnecessary jargon. Make your information request systems easy. Make your ordering system easy. Have someone on hand to answer any queries your prospects and customers may have. Make your prospects and customers lives as easy as possible and you will be rewarded with them returning time and time again.
4. To feel important
Everyone wants to feel important. Treat your prospects and customers with respect and consideration. Show your appreciation for their purchases, and provide your repeat customers with special discounts to reward their loyalty.
Be generous in the free information you provide to your prospects and customers. It’ll set you apart from your competition and build trust with your prospects.
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